You wish to boost your online sales through efficient advertising campaigns. Search Engine Marketing (SEM) - especially through Google Adwords - becomes always more essential within the online marketing mix as it can rapidly generate qualified leads.

Your benefits

We set up a tailor-made advertising campaign for your online shop, manage your costs efficiently and optimise your campaign ROI. Your collaboration with our agency brings you following benefits:

• Control and optimisation of the available budget (ROI)
• Measurable campaign results
• Increase of qualified visitors and visibility on the Internet
• Precise target group dialog through advertising texts
• Quick and flexible set-up
• Only real website visits generate costs

Following service modules are offered with a SEM campaign at Google or Yahoo:

Campaign Set-up

• Research & identification of optimal Keywords for the triggering of adds
  Precision / Relevance to offer / Competitor benchmark / Costs
• Set-up of adds' channels & groups
  Add quality / Customer dialog / Advertising channels
• Optimisation of landing pages for conversion
  Alignment Add-Offer / Usability

Bid Management

• Minimisation of the cost per click for each keyword
• Optimisation of the add's position for each keyword
• Optimisation of the campaign clicks for a specific budget

ROI Optimisation

• Tracking & reporting of campaign results
• Permanent bid management
• Focus on adds' keywords, groups & channels with highest ROI